{"title":"Horse Straights","description":null,"products":[{"product_id":"simple-system-instant-linseed","title":"Simple System Instant Linseed 5 kg","description":"\u003cp\u003eSimple System Instant Linseed is made up of cooked full fat linseed that is ready to eat straight out of the bag. Linseed is an invaluable source of omega 3 fatty acids that are great for healthy coat, building condition, aiding stamina and providing your horse with copper, selenium and phosphate. Suitable for all levels of work, dry, itchy skin, horses with metabolic issues and veterans. Feed 25g per 10kg of bodyweight, at times of stress or greater need feed up to three times this amount. Nutritional Information Oil 40-41%, Ash 2-3%, Crude Protein 19-22%, Crude Fibre 9-15% Sugar3% Starch5%\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50818989490509,"sku":"MZSIM021","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/160250687760c6d4737ff929a0ccc85abe485b1988.jpg?v=1736276247"},{"product_id":"allen-page-rolled-oats","title":"A\u0026P Rolled Oats 20 kg","description":"\u003cp\u003eAllen Page Rolled Oats contains: Oats 100%.\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50819301933389,"sku":"PRAP053","price":18.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/160370677672635f73be37cd34e5578898e1ee63e9.jpg?v=1736280385"},{"product_id":"allen-page-micronized-flaked-peas","title":"A\u0026P Micronized Flaked Peas 20 kg","description":"\u003cp\u003eAllen Page Micronised Flaked Peas are produced via cooking and flaking, called micronisation. This process makes the product more easily digestible, therefore making the product more palatable to the horse. Analtical Constituents Digestible Energy 14 MJ\/kg, Protein 26%, Fibre 6%, Calcium 0.14%, Phosphorus 0.46% Calcium:Phosphate Ratio: 0.34:1\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50819301966157,"sku":"PRAP054","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/160251174255334322f9fe1fc24a821a97e46a41c6.jpg?v=1736280392"},{"product_id":"badminton-flaked-barley","title":"Badminton Flaked Barley 15 kg","description":"\u003cp\u003eBadminton Flaked Barley. This process makes the product more easily digestible, and therefore more palatable to the animal. Ingredients Whole grain barley, micronized then rolled to produce a flake\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825007759693,"sku":"PRBAD119","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/15841006514a092014dfb078aa72134b75152cb3e8.jpg?v=1736355618"},{"product_id":"baileys-best-british-bruised-oats","title":"Baileys Best British Bruised Oats 20 kg","description":"\u003cp\u003eBaileys Bruised Best British Oats have been carefully selected thoroughly cleaned to ensure that you are getting consistent results when feeding. Oats are generally used as a conditioner is especially useful for increasing the calorific content of a feed mixture, especially useful for performance horses. The oats themselves have been clipped lightly bruised to aid digestion without losing nutritional value. Analytical Constituents Digestible Energy 12-15 MJ\/kg, Protein 11-13%, Oil 3-5%, Fibre 10-12% Ash 1-3% Composition Bruised Oats\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825056026957,"sku":"PRBAI050","price":14.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602835742e12eaac16b968833a4fff66a3147c0b1.jpg?v=1736355723"},{"product_id":"baileys-honeyed-oats","title":"Baileys Honeyed Oats 20 kg","description":"\u003cp\u003eBaileys Honeyed Oats, Best British Oats are carefully selected, top quality oats grown in the UK. They are thoroughly cleaned, clipped and lightly bruised to maximise nutrient availability. Bruising, rather than crushing, the oats is less likely to result in significant nutrient losses over time and creates less dust.\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825060385101,"sku":"PRBAI061","price":16.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1603898073c219ce560d0a32e6f5fbcfd468fc9d13.jpg?v=1736355730"},{"product_id":"supabeet-sugar-beet-pellets","title":"Supabeet Sugar Beet Pellets 25 kg","description":"\u003cp\u003eSugar Beet Pellets are the dried remainder of the root crop sugar beet, once the sugar has been extracted. The sugar fraction is rapidly digested in the small intestine providing instant energy, the fibre fraction is digested at a slower rate, which promotes satiety and stamina and the molassed sugar beet feed promotes an even supply of energy. The palatable nature of the feed encourages shy feeders to eat and sugar beet promotes the intake of other less palatable ingredients e.g. wormers. Sugar Beet Pellets contains: British sugar beet.\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825183985997,"sku":"PRBS006","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16693036029bf4b4b17fd28b3c0171919f92f4bb33.jpg?v=1736355992"},{"product_id":"equibeet-pellets","title":"Equibeet Pellets 20 kg","description":"\u003cp\u003eEquibeet Pellets are a high fibre diet which improve energy and vitamin B supply through better digestion. They are non-heating and can help in laminitis control diets due to their very low sugar content of5%. Equibeet Pellets contains: 90% sugar beet, 8.2% crude protein\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825186705741,"sku":"PRBS012","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602835744681000ea050309ae91b0556feba365c3.jpg?v=1736355998"},{"product_id":"dengie-alfalfa-pellets","title":"Dengie Alfalfa Pellets 20 kg","description":"\u003cp\u003eDengie Alfalfa Pellets. Simply 100% alfalfa and nothing else. Ideal for providing quality fibre in a concentrated form. High in fibre and suitable for horses, ponies and other animals.# 100% alfalfa, no added sugar (5%) and naturally low in starch (3%)# Rich in calcium and other naturally occurring vitamins and minerals# An excellent way of providing quality fibre in a concentrated form# 100% natural - free from molasses, preservatives, straw and binders# Alfalfa Pellets can be fed dry in a bucket or soaked into a mash which is ideal for older animals who struggle to chew# Perfect to use in a snack ball to help reduce boredom and provide a more natural #trickle# feeding rate IngredientsNON GM Pure Alfalfa. Typical Analysis (%) #as fed#Digestible Energy 10 MJ\/kgProtein 16Oil 2.5Ash (mineral) 10Fibre 27Naturally Occurring Sugar 5Starch 3\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825661612365,"sku":"PRDEN009","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1661525960f2af49ca6afee459a22b98f397ed7a1a.jpg?v=1736357014"},{"product_id":"dengie-alfa-beet-unmolassed","title":"Dengie Alfa-Beet (Unmolassed) 20 kg","description":"\u003cp\u003eDengie Alfa-Beet. A high-fibre feed combining alfalfa and unmolassed sugar beet,, two sources of highly digestible fibre. Ideal for promoting weight gain and aiding hydration. Must be soaked before feeding to horses.# The combination of alfalfa and unmolassed sugar beet pulp provides #slow-release# energy in the form of highly digestible fibre# Promotes weight gain and condition without excitability# Provides 10.5MJ\/kg of Digestible Energy # comparable to a cool mix or cube but with much lower levels of starch# Aids hydration and ideal for horses and ponies with dental issues such as diastemas# Naturally low in starch (2%), with no added sugar (5%)# Sugar beet pulp is the fibrous part of the beet that is left once the sugar has been extracted which means it is a low sugar ingredient# Convenient 15-minute hot soak or 2-hour cold soak# Free from molasses and preservatives 100% natural IngredientsNON GM Alfalfa and unmolassed sugar beet. Typical Analysis (%) #as fed#Digestible Energy 10.5 MJ\/kgProtein 14Oil 3A\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825670820173,"sku":"PRDEN013","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16615256591f27b8f4fe837fe9dccf1690dedc7d66.jpg?v=1736357029"},{"product_id":"dengie-grass-pellets","title":"Dengie Grass Pellets 20 kg","description":"\u003cp\u003eDengie Grass Pellets. Simply 100% naturally grown British meadow grass, with no added sugar. High in fibre and suitable for horses, ponies and other animals.Tasty pure grass, highly digestible fibre which is very sympathetic to the digestive systemIdeal for animals with dental issues, such as diastemas when fed soakedPure Grass Pellets can be fed as a partial or total hay or grazing replacerNaturally sweet # no added sugar and naturally low in starchPlease soak prior to feeding to reduce the risk of choke # as a pure fibre pellet, at times the Pure Grass Pellets can absorb lots of water and swellCan be fed dry when fed alongside another chopped fibre or in snack balls so that only small amounts are consumed at one timeFree from artificial flavours, preservatives, molasses, straw, binders and fillersPure Grass Pellets are suitable for a wide range of species such as horses, ponies, cattle, sheep, goats and camelids Ingredients100% Grass. Typical Analysis (%) #as fed#Digestible Energy 10MJ\/kgProtein 18Oil 3As\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825698181453,"sku":"PRDEN125","price":18.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1661525376df00c09028e7cdfad41ba57aa07c6591.jpg?v=1736357087"},{"product_id":"d-h-superior-rolled-oats","title":"D \u0026 H Superior Rolled Oats 20 kg","description":"\u003cp\u003eDodson Horrell Superior Bruised\/Rolled Oats are high quality oats which are high in fibre, ideal for hard working horses.\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825820832077,"sku":"PRDH380","price":18.05,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16706055271f93d145572bdd55fc5124f57971cfa1.jpg?v=1736357338"},{"product_id":"emerald-green-grass-pellets","title":"Emerald Green Grass Pellets 20 kg","description":"\u003cp\u003eEmerald Green Feeds Grass Pellets are a natural high value feed. By cutting the grass during its optimum stage of growth flash drying at a high temperature we are able to lock in all the vitamins minerals essential to your horses health well being. There are many advantages of using emerald green feeds grass pellets, in a range of situations. They can be used all year round, and in varying amounts, which means your horse s feeding regime can be tailored to the amount of work it is doing as well as the quantity and quality of grazing that is available. For example, a lower amount of feed may be used during the spring and summer compared to that needed to compensate for the lack of grazing during the autumn and winter months. Using Emerald Green Feeds Grass Pellets also means that you have the ability to be in total control of your horse s grass intake so those prone to laminitis can be closely monitored therefore the risk can be greatly reduced. Another great use of Emerald Green feeds Grass Pellets would b\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825908748621,"sku":"PREGF001","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/160251178897a919e76ef6af76cc15320a91106ddc.jpg?v=1736357819"},{"product_id":"emerald-green-alfalfa-pellets","title":"Emerald Green Alfalfa Pellets 20 kg","description":"\u003cp\u003eEmerald Green Feeds Alfalfa Pellets are a natural high value feed. By cutting the alfalfa during its optimum stage of growth flash drying at a high temperature we are able to seal in all the vitamins minerals which naturally occur within the alfalfa plant. Emerald Green Feeds Alfalfa Pellets are ideal for horses both young and old, they are very palatable and high in fibre content. This combination results in a steady release of digestible energy. They are also great forage for horses that have, or are prone to laminitis as alfalfa is naturally low in sugar and starch. Alfalfais well documented as having the ability to neutralise excess stomach acid, one possible cause of stomach ulcers in horses, so Emerald Green Feeds Alfalfa Pellets can be particularly beneficial to competition animals fed with high starch feeds.\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825909010765,"sku":"PREGF002","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602511789b0c5402a7b643121ad021eb17957b2ce.jpg?v=1736357826"},{"product_id":"barley-plus","title":"Barley Plus 20 kg","description":"\u003cp\u003eMollichaff Barley Plus, Boiled Barley Nuggets with Linseed, Highly Digestible, Suitable for All Types of Horses Ponies, Especially Useful for Building Up Poor Doers, Natural Non-heating Feed. Barley Plus contains: Barley, linseed\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":50825918087501,"sku":"PRFE010","price":15.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602511790fbf1001af3ee54c2ceaa2c4defe0c909.jpg?v=1736357975"},{"product_id":"thunderbrook-oat-bran","title":"Thunderbrook Oat Bran 25 kg","description":"\u003cp\u003eThunderbrook Oat Bran. The tempting taste and aroma of Oat Bran make it an excellent carrier for supplements. Oat Bran is a suitable addition to bulk out feeds and is particularly useful for older horses with poor dentition. Thunderbrook Oat Bran is human food grade and freshly milled for them. Oat bran contains high levels of beta glucans. Beta glucan is a soluble dietary fibre present typically in oats and it nutritionally supports the digestive system. The beta glucan content in whole grain oats (such as our Certified Organic Oats) varies from 2% to 8% dry weight. The beta glucan content in our Oat Bran is usually between 6% to 10% of dry weight. Why feed Oat Bran?Oat Bran nutritionally supports the digestive system.\u003c\/p\u003e","brand":"Ideal Pets Supplies","offers":[{"title":"Default Title","offer_id":50826792501581,"sku":"PRTHB044","price":32.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16577258089bcb6ea534a1da9dcd075f4c00cada08.png?v=1736370209"},{"product_id":"red-mills-flaked-oats","title":"Red Mills Flaked Oats 25 kg","description":"\u003cp\u003eRed Mills Flaked Oats are steam flaked oats, cleaned and screened. Natural source of protein and energy. High calorie easily digestible straight for performance Ingredients Oat Flakes (steam cooked) Nutritional Analysis Fibre 10.0% Moisture (Max) 14.0%\u003c\/p\u003e","brand":"Ideal Pets Supplies","offers":[{"title":"Default Title","offer_id":50826901979469,"sku":"PRRED133","price":18.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602523482d6158586bd47a6adfcedda83a83c3fab.jpg?v=1736371647"},{"product_id":"simple-system-sainfoin-fibre-pells","title":"Simple System Sainfoin FIBRE Pells 20 kg","description":"\u003cp\u003eSimple System Sainfoin FIBRE Pellets. Sainfoin is a premium forage alternative to lucerne and grass. Known as 'healthy hay' Sainfoin has long been recognised for its many benefits. Simple System Sainfoin Fibre Pellets are rich in natural minerals and trace elements. They are a good source of condensed tannins which aid digestion of protein. Sainfoin is suitable for all horses and can be very beneficial when fed with hay and grass as a nutritious alternative and to add a variety of flavour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition\u003cbr\u003e\u003c\/strong\u003e100% pure sainfoin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMajor Minerals\u003cbr\u003e\u003c\/strong\u003eCalcium %  1.25\u003cbr\u003ePhosphorus %  0.24\u003cbr\u003eSodium %  0.03\u003cbr\u003ePotassium %  1.18\u003cbr\u003eMagnesium %  0.24\u003cbr\u003eChloride %  0.41\u003cbr\u003eSulphur %  0.14\u003cbr\u003e\u003cstrong\u003eMinor Minerals\u003c\/strong\u003e\u003cbr\u003eCopper mg\/kg  4\u003cbr\u003eManganese mg\/kg  82\u003cbr\u003eZinc mg\/kg  23\u003cbr\u003eIron mg\/kg  110\u003cbr\u003eSelenium mg\/kg  0.1\u003cbr\u003e\u003cstrong\u003eSpecification Ranges  %\u003cbr\u003e\u003c\/strong\u003eOil %  2-4\u003cbr\u003eAsh %  5-7\u003cbr\u003eCrude Protein %  7-9\u003cbr\u003eCrude Fibre %  30-35\u003cbr\u003eSugar %  \u0026lt;3\u003cbr\u003eStarch %  \u0026lt;5\u003cbr\u003eMJ\/kg\u003cbr\u003eDigestible Energy  Low  8-9\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeeding Instructions\u003cbr\u003e\u003c\/strong\u003eAs with any new feed introduce gradually over a week.\u003cbr\u003eSainfoin Fibre Pellets are ideally fed soaked. Alternatively mix with soaked PuraBeet or a Simple System chop and dampen well. For foals greedy elderly or dentally challenged horses Sainfoin Fibre Pellets should be soaked.\u003cbr\u003eStart with 100g per 100kg of bodyweight per day increase as required up to a maximum of 5kg per day. For example for a 500kg horse start with 500g per day (dry weight before soaking) and increase as required.\u003cbr\u003eFeed according to requirement \u0026amp; condition.\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830899970381,"sku":"PRSIM061","price":22.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16644625148c20ba830538aac7551f6c1efe2d3904.png?v=1736442582"},{"product_id":"silvermoor-grass-pellets","title":"Silvermoor Grass Pellets 15 kg","description":"\u003cp\u003eSilvermoor Grass Pellets. 100% pure dried grass. Low in sugar low in starch and high in fibre these pellets can be fed dry or soaked to create a mash perfect for veterans or those struggling with their teeth.\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830908326221,"sku":"PRSIL037","price":13.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16856169253728bdad5b60f02ec4bd1a9cae29207c.jpg?v=1736442761"},{"product_id":"silvermoor-alfalfa-pellets","title":"Silvermoor Alfalfa Pellets 15 kg","description":"\u003cp\u003eSilvermoor Alfalfa Pellets. 100% pure dried alfalfa. Low in sugar low in starch and high in fibre these pellets can be fed dry or soaked to create a mash perfect for veterans or those struggling with their teeth.\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830908391757,"sku":"PRSIL038","price":13.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16856169452a560b2b57dd352c1bc1edd5f57d60bc.jpg?v=1736442768"},{"product_id":"simple-system-instant-linseed-1","title":"Simple System Instant Linseed 20 kg","description":"\u003cp\u003eSimple System Instant Linseed is made up of cooked full fat linseed that is ready to eat straight out of the bag. Linseed is an invaluable source of omega 3 fatty acids that are great for healthy coat, building condition, aiding stamina and providing your horse with copper, selenium and phosphate. Suitable for all levels of work, dry, itchy skin, horses with metabolic issues and veterans. Feed 25g per 10kg of bodyweight, at times of stress or greater need feed up to three times this amount. Nutritional Information Oil 40-41%, Ash 2-3%, Crude Protein 19-22%, Crude Fibre 9-15% Sugar3% Starch5%\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830908719437,"sku":"PRSIM022","price":45.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602533974820c61d7f3e18527ec474d4a7efe346b.jpg?v=1736442809"},{"product_id":"simple-system-pura-beet-pellets","title":"Simple System Pura Beet Pellets 20 kg","description":"\u003cp\u003eSimple System Purabeet is made up of unmolassed beet pellets which is a great source of highly digestible fibre without the need for added sugar. These pellets can be used as a partial hay replacer for all equines whether they are old, need their feed soaked or need a boost for their endurance. As with any feed introduce this gradually over a week, this feed MUST be fed soaked. Nutritional Information Oil 0.5-2%, Ash 5-10%, Crude Protein 8-10%, Crude Fibre 17-22%, Sugar5% Starch5% Composition Unmolassed beet pulp\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830910259533,"sku":"PRSIM039","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16310158965ae1213354ec1f1a05f362c600bbf8c2.png?v=1736442887"},{"product_id":"red-mills-full-fat-soya","title":"Red Mills Full Fat Soya 25 kg","description":"\u003cp\u003eSource of amino acids key to performance and development Extruded soya bean meal High fat high protein supplement Source of amino acids key to performance and development\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830940176717,"sku":"PRRED101","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602523480ffb4546b79a4bd9996e22045bc8c1c04.jpg?v=1736443351"},{"product_id":"red-mills-hony-cote-flaked-oats","title":"Red Mills Hony Cote Flaked Oats 20 kg","description":"\u003cp\u003eRed Mills Hony Cote Sweet Flaked Oats are high grade whole oats that have a natural source of protein and energy. They also have a sweet coating for extra palatability and are dust free. High grade whole oats cleaned and screened Natural source of protein and energy Sweet coating for extra palatability Dust free Contains: Oat Flakes (steam cooked), (Sugar) Cane molasses, Soya Oil produced from genetically modified soyabeans. Nutritional analysis: Fibre 9.0%, Moisture (Max) 14.0%,\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830941487437,"sku":"PRRED006","price":17.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1603748674cf549d4689ac3ca4ba712a14bbc71079.gif?v=1736443420"},{"product_id":"red-mills-whole-oats","title":"Red Mills Whole Oats 25 kg","description":"\u003cp\u003eRed Mills Whole Oats\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50830944665933,"sku":"PRRED024","price":19.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1603748674c89b3fca2227decd7529edc43aedbb0d.gif?v=1736443463"},{"product_id":"pure-feed-pure-linseed","title":"Pure Feed Pure Linseed 15 kg","description":"\u003cp\u003ePure Feed Company Pure Linseed contains just one ingredient; micronised linseed and nothing else! It can be fed straight from the bag with no need for soaking or boiling thanks to the micronising process we apply to it. This pre-cooks it at a high temperature and because of this, it retains flavour. Therefore it s highly palatable for your horse as well as convenient for you. High in omega 3, 6 and 9 fatty acids, Pure Linseed maintains healthy skin condition whilst producing a high shine to the horse s coat. Omega 3 fatty acids have anti-inflammatory properties. They play a crucial role in helping to maintain immune function and aiding repair processes. Pure Linseed s high oil content is combined with low starch and sugar levels. Pure Linseed can be used as a top-up to any horse s feed. However, it may be particularly useful for those in work and needing extra slow-release energy. Additionally, it can be a good solution for older horses needing to gain or maintain bodyweight, and laminitics who require lo\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50831112470861,"sku":"PRPUR111","price":32.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16420727297e9cd64f6218247baf5ed950e5074894.jpg?v=1736445808"},{"product_id":"growell-feeds-tiger-oats","title":"Growell Feeds Tiger Oats 20 kg","description":"\u003cp\u003eGWF Nutrition Tiger Oats are a low starch, high oil and high fibre feed. It gives a slow-release energy and contains vitamins and minerals, and so gives your horse a well-balanced diet. Nutritional Info Protein 10% Oil 10% Fibre 10% Ash 5% Digestible Energy 14 MJ\/kg Calcium 0.65% Phosphorus 0.35% Salt 0.75% Lysine 0.45% Vitamin A 9000 ius\/kg Vitamin D 1000 ius\/kg Vitamin E 100 ius\/kg Selenium 0.2 mg\/kg\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50831140651341,"sku":"PRGWF009","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/PRGWF009.jpg?v=1790924288"},{"product_id":"heygates-wheat-bran","title":"Heygates Wheat Bran 20 kg","description":"\u003cp\u003eHeygates horse feeds are based on fresh bran products from Heygates own flour mills and are fortified with the ideal balance of protein, vitamins, minerals and trace elements. When the Heygates flour millers make fine bran for the horse feeds they put the wheatgerm in as well so your Heygates horse feeds are full of natural wheatgerm goodness.\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50831142584653,"sku":"PRHEY002","price":14.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/16099539573a29c50606e4d2cd91db97390dd2fbab.jpg?v=1736446798"},{"product_id":"hutton-mill-cooked-linseed-meal","title":"Hutton Mill Cooked Linseed Meal 20 kg","description":"\u003cp\u003eLinseed meal for animals is an alternative way of feeding all the goodness of linseed oil which will improve coat, condition and help maintain good general health and supple joints.Ready to add to daily feed with a long shelf life.Suitable for pets, horses and livestock. Benefits of feeding Linseed -Improve coat condition.-Helps during growth and development.-Helps to improve bone strength.-During lactation, the quality and quantity of the animals milk will be improved.Feed up to 100g per day, per 100kg of bodyweight.*BETA NOPS approved*\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50831155036493,"sku":"PRHMI038","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/160251181438a6d603de77cda5d0cc273d8b624a45.jpg?v=1736447234"},{"product_id":"mr-johnsons-equiglo-10-minute-beet","title":"Mr Johnsons Equiglo 10 Minute Beet 18 kg","description":"\u003cp\u003eEquiglo 10 minute Beet is perfect for all horses and ponies. The high-fibre, low-sugar and starch feed is a member of the BETA NOPS assurance scheme and made from non-GM, British-grown, unmolassed and micronized sugar beet, which is highly digestible and acts as a natural probiotic in the horses gut.\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50831231058253,"sku":"PRMRJ121","price":16.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1602523422a22d9a069afab71f09cc59f13ba1000a.jpg?v=1736449065"},{"product_id":"mr-johnsons-equiglo-cooked-full-linseed","title":"Mr Johnsons Equiglo Cooked Lseed 15kg","description":"\u003cp\u003eEquiglo Cooked Full Fat Linseed. Whole Linseed (Linum usitatissimum L.) that has been cleaned, micronized (infra-red cooked) and then ground into a coarse powder. Of EU\/UK origin. FEMAS Beta NOPS assured. Typical Analysis *Moisture:12%Crude Protein: 23%Crude Fibre: 8%Crude Fat: 37%Omega-3 18.2%Omega-6 5.3%Omega-9 7.7%Crude Ash: 4.5%Lysine: 0.93%Methionine: 0.46%Calcium 0.25%, Phosphorus 0.65%, Potassium 0.93%, Magnesium 0.36%, Salt 0.31%, Starch 3.7%, Sugar 3.5%, Linoleic 5.15%, Sodium 0.06%, Threonine (total) 0.90%, Chloride0.1%, Sulphur 0.22%, Copper 12.6 mg\/kg, Manganese 14.8 mg\/kg, Zinc 50.5 mg\/kg, Iron 90.2 mg\/kg, Selenium 0.08 mg\/kg, Digestible Energy 16-19 MJ\/kg.*The values specified are non-binding guiding values and are subject to raw material-related fluctuations and serve only as reference values.\u003c\/p\u003e","brand":"Ideal Pet Supplies","offers":[{"title":"Default Title","offer_id":50831231648077,"sku":"PRMRJ138","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/1706198922b393605a8b87235fdc65ea567972c11b.jpg?v=1736449073"},{"product_id":"british-horse-feeds-speedi-beet-20kg","title":"British Horse Feeds Speedi-Beet 20kg","description":"\u003cp\u003eBritish Horse Feeds Speedi-Beet is a highly versatile feedstuff that can be fed to a wide range of horses. The high fibre, low sugar starch free formula can be used as a forage alternative, hard feed replacer, palatant for fussy feeders many other uses. It has also shown to have a prebiotic effect on hindgut fermentation can help improve the nutritional quality of other fibre based feedstuff. Alfalfa is used as a high quality protein Helps improve condition of mildly underweight horses Prebiotic effect on hindgut Composition Unmolassed sugar beet flakes Analytical Constituents Digestible Energy 12 MJ\/kg, Protein 9%, Oil 0.7%, Fibre 16% Ash 9%\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":54791040106829,"sku":"PRMMF016","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/PRMMF016.jpg?v=1789911240"},{"product_id":"british-horse-feeds-fibre-beet-20kg","title":"British Horse Feeds Fibre-Beet 20kg","description":"\u003cp\u003eBritish Horse Feeds Fibre-Beet is a particularly useful food for performance horses that are eating reduced amounts of forage. Fibre-Beet provides additional fibre to the diet as well as high quality protein coming from alfalfa oatfeed allowing for an improvement in gut health overall health. Fibre-Beet is suitable for soaking making it much more versatile than most high fibre feeds. Composition Speedi-Beet, Alfalfa, Oatfeed, Cane Molasses, Vegetable Oil, Biotin (10 mg\/kg), Peppermint Analytical Constituents Digestible Energy 11 MJ\/Kg, Protein 10%, Oil 3%, Fibre 22% Ash 10%\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":54791040139597,"sku":"PRMMF021","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/PRMMF021.jpg?v=1789911249"},{"product_id":"british-horse-feeds-cooked-linseed-meal-20kg","title":"British Horse Feeds Cooked Linseed Meal 20kg","description":"\u003cp\u003eBritish Horse Feeds Cooked Linseed Meal is 100% linseed meal has been processed by heat and moisture - cooked and micronised. This gives a superior feedstuff that has enhanced nutrition giving improved digestibillity, carbohydrate availabillity and palatabillity. The product consists of clean dark brown meal or flakes of Non-GM Linseed, cooked and micronised. Typical Analysis DM 94%Bulk Density:450-500 g\/lMoisture:6\/10%Protein: 23.0% Oil:37.0% Omega s 6\/3\/9Fibre:7.0% Ash:4.5%Lysine 0.90%Methionine0.45%M + C 0.85%Calcium 0.20%Phosphorous 0.55%Magnesium 0.36%Av Phos 0.40%Salt 0.10%Starch 4.50%Sugar3.00%Linoleic 5.15%Threonine (total) 0.90%DE (Horses) 22 MJ\/kg ME (Ruminant) 19 MJ\/kg CHEMICAL STANDARDSThe product complies with current U.K. and E.U. regulations governing pesticide residues and other chemicals\/additives. MICROBIAL STANDARDSThe product will be free from mould or any other signs of past or present microbial spoilage. STORAGE LIFESix months and must be stored in cool dry conditions PACKAGINGTh\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":54791040696653,"sku":"PRMMF051","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/PRMMF051.jpg?v=1789911299"},{"product_id":"saracen-canadian-oats-bruised-20kg","title":"Saracen Canadian Oats Bruised 20kg","description":"\u003cp\u003eSaracen Bruised English Oats are carefully selected from growers to meet a set nutritional specification. Bruised English oats are highly digestible and naturally high in quick releasing carbohydrate making them the grain of choice for trainers and breeders. IngredientsOats\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":54791082246477,"sku":"PRSAR052","price":16.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/PRSAR052.jpg?v=1789911607"},{"product_id":"saracen-crushed-oats-20-kg","title":"Saracen Crushed Oats 20 kg","description":"\u003cp\u003eSaracen Crushed Oats are a top quality straight feeding stuff that has been double recleaned, dust extracted produced at their UFAS accredited mill. These well filled, bright plump grains are super clean, making them less harmful for horses user by reducing dust allergens. The crushed form allows for better absorption easier digestion\u003c\/p\u003e","brand":"Ideal Pets Supplies ","offers":[{"title":"Default Title","offer_id":54791085883725,"sku":"PRSAR082","price":16.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6531\/3357\/files\/PRSAR082.jpg?v=1789911625"}],"url":"https:\/\/www.idealpetssupplies.co.uk\/collections\/horse-straights.oembed","provider":"Ideal Pets Supplies ","version":"1.0","type":"link"}